Question

Joe and Debra are deeply interested in the well-being of the cocoa farmers they buy from. Imagine that they were thinking about starting a global service program, in which Theo Chocolate employees would live in cocoa-growing communities for a year at a time, contributing their management and technical expertise. What advice would you give Joe and Debra? Check all that apply.

Answer 1

It is highly recommended as it creates a community stakeholder effect on the locals. They feel loved by the company and information/data on buy behaviour can be collected.

Step-by-step explanation:

By having employees live among the locals, they can gain more information that will help the firm sell the chocolates to the community and emerging trends in the market. It can also motivate employees who are adventurous and see the program as reasons to work with the company.

Answer 2

The correct answers are letters "B" and "D".

Step-by-step explanation:

The global service system of Theo Chocolate provides a great opportunity for some of its staff to get a deeper insight into how the company's different markets work. Operations in different regions include coping with different cultures which also include talking about different people and consumer patterns. Thus, all this information can be collected by the employees who are sent for one year to work in those regions.

Furthermore, chances of diversification chances may appear in spotting the opportunities of Theo Chocolate in foreign markets. The organization must ensure that the members sent for the exchange experience are well trained to get the most out of the global service program.