Question

In the advertising industry, terms such as new advertising, orchestration, and seamless communication were used to describe the concept of ________.

Answer 1

Concept of integration

Step-by-step explanation:

Concept of integration -

According to this concept ,

The method to make unified and seamless experience for the consumers , by interacting with the brand , is referred to as integration.

In this case , all the perspective of marketing communications like , social media , direct marketing , sales promotions etc. so that all work in a unified way and hence , maintain unity and integrity.

Hence , from the given information of the question,

The correct term is Concept of integration .