Question

Disney differentiates itself by not simply having customers go on a ride, but instead immersing them in the experience. What is the name for this type of differentiation?

A. Experience differentiation
B. Active differentiation
C. Immersion differentiation
D. Unique differentiation

Answer 1

The correct answer is letter "A": Experience differentiation.

Step-by-step explanation:

Experience differentiation is an engagement method firms use to attract costumers' attention at its maximum level. Companies achieve this by surrounding consumers with an atmosphere where their five senses of the can be used. By doing this, consumers become more immersed in the product the company offers.