Answer: Psycho-graphic Segmentation
Step-by-step explanation:
The psycho-graphic segmentation is one of the type of method that helps the marketers for understanding the various types of challenges, values, goals and the emotions.
It is the process of dividing the market based on the customer interest, values, behavior patterns and the personality traits.
The psychological segmentation is important for the taking various types of marketing decisions and it also predict the various types of customer behavior and characteristics.
Therefore, Psycho-graphic Segmentation is the correct answer.