Answer:
It is Risk (C)
Step-by-step explanation:
Sales Revenue : A company with profit maximization objective will adopt every necessary strategy and marketing techniques to increase it sales revenue.
Expenses : In order to maximize profit, all discretionary expenses and costs must be kept as low as possible .
Risk : A profit-conscious company will not be mindful of risk regardless of their impact and will be ready to take higher risk. The higher the risk, the higher the return and vice-versa.
Cost of goods Sold : these represents direct costs incurred to generate revenue. Hence, in order to maximize profit, this must be kept low as well.