Answer:
The emphasis shifts to encouraging and participating in online conversations.
Step-by-step explanation:
The internet has revolutionized the way companies establish communication with consumers. In this scenario, there are social media, which are an important tool for an organization to implement its digital marketing strategy, which is increasingly popular in the business world, since it is a low-cost means of disseminating messages and content. High visibility, since most people today have access to social media. There is also the measurement of accesses and results, which helps to align the strategy
Therefore, marketers must be analytical and accurate to achieve good results with digital marketing. Users of social media expect to have a deeper relationship with the company, as it is an easy and fast way to exchange messages, it is necessary that this relationship be prioritized in the development of promotional messages, they must present content that generates engagement and represents something meaningful to your target audience.