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The application of not-for-profit marketing strategies and tactics to alter or create behaviors that have a positive effect on the targeted individuals or society as a whole is referred to as:________.

User Bakyt
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5 votes

Answer:

A) Social marketing

Step-by-step explanation:

Note that marketing is carried out in various forms. One of such forms is social marketing which is used for a social cause.

In social marketing, tactics are used to alter or create behaviors that have a positive effect on the targeted individuals.

For example, we may here of national family planning program awareness, which uses social marketing.

User Nick Zuber
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