Question

________outright lying or obfuscation, is antithetical to authentic communication and should be avoided by PR professionals, according to executive Roxanne Taylor.

a. embedding
b. dissembling
c. spin
d. covering up

Answer 1

Answer: The correct answer is "c. spin".

Explanation: Spin, outright lying or obfuscation, is antithetical to authentic communication and should be avoided by PR professionals, according to executive Roxanne Taylor.

Ethically correct public relations professionals should not lie, deviate or obscure the description of facts or events as it is a way of undermining authentic communication.