Answer:
This is an example of Direct marketing
Step-by-step explanation:
Direct marketing is a way selling information about your product or service to the customers without the use of middlemen. The response from the customer to the company is also supplied through direct channels. 'Brick and mortar' company is a way of marketing where the company offers it's products physically to the customers. It is a traditional form of business where there has to be a face-to-face interaction between the business agents and the clients. It has become more difficult for 'brick and mortar' companies to compete with other companies that use websites and other current ways to market and supply their products and services.
Direct marketing involves the use of direct mail, telephone or messaging to offer a sales pitch to the customer. The middlemen refers to intermediary channels that can be used to offer a sales pitch. They include; advertising media and advertising agencies. In our case, since the book distributor decides to market directly to customer through the U.S. mail, this is a typical example of Direct marketing.