Question

GHB Corp. is a manufacturer of consumer goods. It intends to sell its products in Vietnam as it is looking to enter into Asian markets. It does not want to make any equity investment and is keen on minimizing any risk of loss in the foreign market. It is also willing to settle for a low rate of return. Which of the following types of foreign market-entry strategies is GHB most likely to follow?

A. Indirect exporting
B. Direct foreign investment
C. Strategic alliance
D. Indirect exporting
E. Licensing
F. Joint Venture

Answer 1

A) Indirect exporting

Step-by-step explanation:

An indirect exporting strategy refers to selling to an intermediary business. The intermediary business is responsible for selling and distributing the product in their domestic market.

This is the easiest way of exporting since GHB will only be responsible for delivering the goods to the intermediary, and it will not need invest anything in the country. The intermediary assumes the risks of selling the goods directly to customers or using wholesale distributors.