Answer:
credibility
Step-by-step explanation:
Institute of Management Accountants (IMA) is a voluntary member association that includes both accountants and financial professionals. IMA standards include:
- Competence : Enhance professional knowledge and skills, perform duties in accordance to laws, make accurate and timely recommendations, and manage risk.
- Confidentiality: Information should be confidential unless legally required, and refrain from using confidential information in illegal or unethical ways.
- Integrity. Avoid conflicts of interest, do not engage conducts that prevent ethical performance, and place ethics and integrity above personal interests.
- Credibility: Provide all relevant information that could influence the interpretation and understanding of financial reports, report deficiencies in information, and communicate professional limitations that could affect responsible performance.