Answer:
A salesperson wishing to limit his or her exposure to legal problems should remember to:
Avoid making disparaging comments about a competitor's product without specific evidence
Step-by-step explanation:
A salesperson is a representative of a company usually entrusted to market the company to different customers. The salesperson is always expected to act in a manner that is ethical to avoid any legal problems either from the clients themselves or from the competitors. Company's that have sales persons as their representative always ensure that their salesperson knows how to behave in an ethical fashion. When a salesperson, behaves in unethical way, legal action can be taken against the individual and the company. These always cause bad publicity and legal expenses that can be detrimental to the company's survival.
Sales ethics always vary from country to country. One needs to be aware of the specific ethical standards that should be adhered. Unethical practice can often cause clients to lose any trust in a company. In our case however, the salesperson is trying to make a sales pitch. His/her major concern is to avoid any legal problems for example; law suits. Since the salesperson is participating in a competitive market, the best option to avoid any legal problems would be to avoid making disparaging comments about a competitors product without specific evidence. Making such a comment will definitely attract laws suits in form of a disparagement law suit.