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You are the president of a corporation that owns several large department stores. A board member has a plan for preventing shoplifting: In each store, play musical soundtracks containing subaudible and consciously imperceptible verbal messages such as “don't steal” and “shoplifting is a crime.” Carefully discuss your reasons for supporting or rejecting this proposal to engage in subliminal persuasion. You should offer at least one citation to support your work.

User Jake Braun
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I would dismiss recommendation for music being played about imperceptible messages that will make the discourage of shoplifting. In some kind of way to help people to to this lees.

User Ivangtorre
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