Question

Marketing practitioners commonly refer to the 4 P's of the Marketing Mix: Product, Price, Place and Promotion. In the service environment, however, three additional P's are added due to the unique nature of services. They are:

Answer 1

Process, Physical Evidence and People

Step-by-step explanation:

Marketing mix is the term which is described as the set of tactics or the actions which a business or a company follows or use in order to promote the product or the brand in the market.

And the 4 Ps of the marketing mix are Promotion, Price, Place and Product. These are related to the product of the business or the company.

For the service environment, there are 3 additional Ps which are consist of People who use the service, Process involve the processing of the service and lastly, the Physical evidence, which states the evidence for the service.