Question

When analyzing the competition, a question put to customers might be "Name the company from whom you would prefer to buy the product." In this case you are looking for:

Answer 1

Share of heart.

Step-by-step explanation:

Share of heart is a concept that reflects a trend in the way companies relate to consumers.

So the question used to analyze the competition "Name of the company from whom you prefer to buy the product", relates to the concept of Share of Heart, which is the deep and emotional relationship that the customer has for the company, and is acquired through experiences positive strides with the company.

This "winning the customer's heart" strategy is not easy to achieve, but the benefits added to it are valuable for organizational success, maintaining customer loyalty and increasing the value of brand or company perception, guarantees market gain , greater consumer satisfaction and helps to increase profitability.