Question

Jose needs a new mountain bike since his old one was run over by the garbage truck. He has seen the Trek bike company sponsoring races and seen its logos worn by top riders, so he decides to purchase a Trek bike. Jose was influenced by which marketing tool?

Question 9 options:

branding

advertising

sales

Answer 1

The correct answer is letter "A": branding.

Step-by-step explanation:

Branding is the marketing approach by which a company creates an exclusive image, name, or design or more than one at the same time to provide consumers with a product that is different from its competitors. Typically, in the branding provides the product's core feature with an additional advantage to engage consumers in purchasing.