In omnichannel marketing, it’s easy to cheer on the cumulative results — growing brand consideration and web traffic — instead of untangling the messy combo of actions that drove them. But, such an approach is nearsighted.
By focusing on the big picture, you ignore the granular opportunities for optimization — the ones standing behind those major results. A combo of paid mobile ads, banner campaigns, and content marketing can drive a positive ad ROI. Yet, over 99.99% of banner ad budgets wasted. Yours, too, perhaps — but you can’t tell for sure unless you create a setup for measuring ad campaign effectiveness across channels.
explain: because yes..