Question

All of the following are common social media strategic goals except ________.

a. Frequency of Web site traffic
b. Conversion rates
c. Extent to which users interact with the site.
d. Brand awareness.
e. Identifying the target audience

Answer 1

Identifying the target audience is not a strategic goal but rather a fundamental step in creating a social media strategy, unlike the other options which are direct goals aimed at measuring and enhancing campaign effectiveness.

Step-by-step explanation:

All of the following are common social media strategic goals except identifying the target audience. Options a (Frequency of Web site traffic), b (Conversion rates), c (Extent to which users interact with the site), and d (Brand awareness) are indeed common goals for social media strategies. These goals align with the intent to attract, engage, and convert users through various forms of content and interaction. Increasing website traffic, monitoring conversion rates, and improving brand awareness are tangible objectives that can be tracked and measured to assess the effectiveness of a campaign. On the other hand, identifying the target audience is not a strategic goal by itself but a fundamental step in creating a social media strategy.

Answer 2

All of the following are common social media strategic goals except Extent to which users interact with the site.

Step-by-step explanation:

The goals of social media are

1. To increase the frequency of website traffic by posting different content of the site on social media to promote it.

2. To increase the conversion rate of visitors from different platforms to your platform. As the conversion rate increases it may lead to increase in the income.

3. New brands also use social media platforms to aware the people about that brand to increase the sell.

4. Identifying the target audience is also the purpose of social media platforms to develop the content of the website for that particular audience.

The only point that is not the goal of social media strategy is that "It is not the extent that who use or interact with the social media platform"