Question

A _______ brand is one where there's a contractual arrangement between firms allowing one to use its brand name for a fee.

Answer 1

License

Step-by-step explanation:

A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply for a brand name or trademark, or use patented technology owned by the licensor.

Licensing often involves intellectual property, like trademarks, copyrights, or patents. Digital assets like apps and trademarks are often licensed. Some examples: Sports teams sell trademark licenses to companies who create products with the team's trademark on them.

Answer 2

The correct word for the blank space is: licensed.

Step-by-step explanation:

In some cases, companies license their brand to have a presence in remote regions without expending too much in a place where revenues are not reasonable or that do not comply with the standard safety guidelines for the business to start operations. However, by licensing the brand, the organization that requests the rent can use the name, logo, and symbols of the main company in exchange for a fee.