Question

Lisette told the management team that one way for the company to maintain a competitive advantage was to consistently produce kitchen appliances that meet the expectations of the customer and perform as expected. Which aspect of gaining a competitive advantage is Lisette focusing on?

Answer 1

Lisette is focusing upon quality aspect of gaining a competitive advantage

Step-by-step explanation:

Competitive advantage refers to those activities by which an enterprise gains an edge over it's competitors in the market for it's products.

There are multiple factors which lead to competitive advantage such as:

1. Cost Structure
2. Branding
3. Quality of product offerings
4. Distribution
5. Intellectual Property
6. Customer Service

As per the facts of the question, Lisette asked of the management to consistently produce appliances which meet customer expectations and perform as expected.

This facet relates to focus upon quality of product offerings.

When a company maintains the quality of it's products, it builds loyalty with customers who prefer it's products over rival firm's products. This is competitive advantage.