188k views
12 votes
The uses and gratification approach emphasizes that consumers:.

User Sandino
by
4.4k points

1 Answer

9 votes

Answer:

are more likely to be excited to buy your product

Step-by-step explanation:

the uses and gratification mean that you are proud and/or excited about something which in this case would be buying the product.

User Maricris
by
4.2k points