Question

Sean relocated to take a new job, and when he got sick he needed to find a doctor. He discovered during the visit that he didn't like the one he had chosen, and he knew he'd never go back to that doctor.

From a marketing perspective, his situation highlights one of the key differences between products and services, known as _______.

A) intangibility.
B) professional competence.
C) perishability.
D) inseparability.
E) heterogeneity

Answer 1

D) inseparability.

Step-by-step explanation:

In the marketing terms inseparability refers to the situation where the service is not different from the service provider. As basically for a consumer there is no difference in the service provided and the service provider.

It concludes that there is no difference in the production of a service and rendering of a service.

Here in the given instance the doctor might suit Sean for some other cause but he is not ready to visit the doctor again as he has concluded that his service in this particular case and that in any other case would not be different as he is not a good doctor.

Thus, there is no difference in his eyes in product and service.