Question

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to:

a. be inward looking, focusing on selling what the firm makes.
b. take responsibility for its customers' well-being and interests.
c. focus on determining the needs of its customers rather than selling aggressively.
d. assume that sales depend on a customer's decision to purchase a product.

Answer 1

A) be inward looking, focusing on selling what the firm makes.

Step-by-step explanation:

I'm not sure that this is a good business practice, but Apple has been extremely successful by using it. Maybe Steve Jobs was simply too smart or had a magic crystal ball because they never carried out a market research before they introduced the iMac, iPod, iPhone or iPad and they are the most valuable corporation in the world. Henry Ford did the same 100 years ago with the Model T, so I guess it works only with visionary leaders and innovative products. There are probably a thousand other examples, like the Walkman by Sony, or the Snuggie.