Answer:
Control
Step-by-step explanation:
In this question, the question is talking about the marketing plan that consists of implementation, evaluation, and control
The implementation deals with the marketing strategies that are executed to achieve the goals and objectives of the business organization.
The evaluation is the judgment that is derived from the available resources through which can know the actual position of the organization
And, the control is the last step of the marketing plan through which the analysis could be made based on the organization's objectives.