Question

If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal​ state, which step of the consumer​ decision-making process is the consumer​ in?

A. Evaluation of alternativesB. Product choiceC. ​Post-purchase evaluationD. Problem recognitionE. Information search

Answer 1

Answer: Problem recognition.

Step-by-step explanation:

The problem recognition is a stage in the consumer decision making process, where the consumer is no longer satisfied with a purchase pattern they are used to and desire a change. This desire for purchase pattern change for the consumer, can be brought about by internal or external inspirations, such as: adverts seen, past experiences, personal change of behavior etc.