Question

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of

Answer 1

Answer: The correct answer is "Cause-related marketing".

Explanation: This is an example of Cause-related marketing.

Cause-related marketing is a type of corporate social responsibility activity, for which a business promotion campaign has a dual purpose: to increase profitability and improve society.

In this case, the supermarket chain seeks to increase its sales, promoting that 1% of these will be donated to local after-school programs for underprivileged youth.