Question

Jalot Communications Inc. conducted a thorough study to identify customer groups that need to be targeted. It came up with a detailed profile of the market and is now focusing on creating an appropriate combination of product, place, promotion, and pricing. In this scenario, Jalot Communications Inc. is working on its _____.a. mission statement b. divestment strategy c. portfolio matrix d. marketing strategy

Answer 1

Answer: Marketing Strategy.

Step-by-step explanation:

Jalot Communications has come up with their marketing strategy to enable them excel in market sales.

Marketing Strategy is a totality of the long-term plans a business has towards gaining competitive advantage, and making their products highly desired and consumed in their target market.