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______ looks at the gender, race, ethnic background, income, education, age, and educational attainment of an audience.

A. Psychographics
B. Demographics
C. Geographics
D. Activographics

User JimPri
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1 Answer

6 votes

Answer:

B. Demographics

Step-by-step explanation:

Demographics is an area of study that focuses on analyzing statistically the traits that are present in a certain population. Generally, this area takes into account features of individuals such as their gender, race, ethnicity, age, level of education, their occupation and income, etc. With this information, demographers are able to develop strategies or plans such as the development of policies.

Therefore, demographics looks at the gender, race, ethnic background, income, education, age, and educational attainment of an audience.

User Luminger
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