Question

Identify the marketing positioning in play in the given scenario. Alan runs a successful residential lodge in a national park. His aim is to provide the best resident experience in the park. His thinks of a tagline called "The best sunsets in the park". Alan's tagline is a , which communicates the brand's promise to its customers.

Answer 1

The marketing positioning in play is a Brand promise.

Step-by-step explanation:

A brand promise is a statement usually short that communicates what the customers expect from the brand. It is a kind of assurance to the customer that the brand will fulfill their proclaimed statement. The promise can be value satisfaction or even a given experience. A brand promise is a very crucial marketing strategy that needs to be chosen carefully. Most brands always choose to formulate a brand promise that is distinct, this helps the customers to remember it easily. It should be kept short and straight-forward. Research has shown that the nature of a brand promise reflects on the number of customers one attracts. A unique brand promise can set a firm above the competition.

In our case, Alan uses the tagline, "The best sunsets in the park". This is a typical example of a brand promise. Since Alan runs a residential lodge in a national park, he alludes that his lodges have the best sunsets in the park. This makes his lodging business unique since he has made a promise to the customers that if they are to experience the best sunsets, Alan's residential lodge will be the best option.