Answer:
(b.) Collaborators
Step-by-step explanation:
A Marketing Plan is a layout which states marketing and advertising strategies a firm shall follow in the near future in regard to it's products. It is intended to guide the firm in respect of it's marketing strategies and the areas wherein it needs to focus.
A typical marketing plan comprises of following sections:
- Customer i.e which customers are targeted for the product
- Business Climate relates to the environmental uncertainties and dynamics.
- Marketing Strategy, which means the course the firm is going to take or the way and how it plans to market and advertise it's products.
- Competitors means the expected move of the competitors and their past reaction trends to the firm's own strategies. This is one of the determinants of a firm's own strategy.
- Market Analysis which relates to market size and market segmentation.
Thus, the market section of a marketing plan usually excludes the subsection of collaborators.