Question

Couple Putting On In Line Skates In Park The VP of Marketing reviews the target market's profile with you: "Our current target market is consumers who want to eat healthy and live an active lifestyle. We are focusing on consumers ages 18-34. In their limited free time, this market enjoys going to the gym, spending time outdoors, and playing sports. Household sizes are typically small, usually 1-3 people." "These consumers are willing to pay higher prices for functional foods and convenience foods. They also value natural ingredients and authentic foods." "These consumers are highly connected, social, and mobile, relying on each other to make decisions on products. Their media consumption is primarily through Internet-enabled devices: 90% of millennials use smartphones and tablets daily. Less than 15% of millennials have a current newspaper subscription." Given the target market profile and needs and wants, which product do you recommend that In Fine Fettle launch first

Answer 1

The product that is healthy to eat and has good health benefits should be sold.

Step-by-step explanation:

Since the market which is in the target of the firm has the target of living a healthy lifestyle and likes to maintain their body, they would prefer to have food which maintains their body and boosts up their immune system. Something like a healthy drink or a snack or a salad should be the product.

It would help the customers which are a part of this particular market to maintain themselves and enjoy a healthy lifestyle. It should have high nutritional value.