Answer:
establishing expertise or celebrity-standing
Step-by-step explanation:
The introduction and conclusion of a paper or speech are the most challenging areas. It is normal to see novice public speakers complain that they find it difficult starting or ending a speech. There are steps to writing a great introduction, with the third being demonstrating the importance of the topic. In this step, you want to establish credibility and let your audience know why you are talking about this topic. Establishing expertise or celebrity-standing does not add impact to demonstrating the importance of the topic.