Question

Private-label brands like Gap and Victoria's Secret have increased in importance along with the increased power of _______ in the supply chain.

a. manufacturers
b. wholesalers
c. supply chain
d. specialists
e. retailers

Answer 1

The correct answer is letter "E": retailers.

Step-by-step explanation:

Retailers are stores whose stock is the result of purchases to manufacturers and wholesalers. Retailers have a wide variety of products being offered and are the last channel before the products reach the consumers. Most private brands offer their products through retailers now because it is easier for consumers to find their goods in such stores.