Question

In marketing cosmetics, laundry detergent, and products like Pringles to consumers, P&G manages ________ such as eye-catching package designs and innovative product functions.

Answer 1

Answer: Touch points

Explanation:

Touch points is defined as contact that gets create when a consumer gets interacted towards any particular brand.Customer gets to know about the brand product and services, reviews, pricing,utility etc through interacting with the brand. Relationship is formed successfully through touch points.

According to the question, P&G are handling touch points through producing attractive product packaging , multiple activity processing goods etc. This is done to establish successful interaction with their customer through touching them through their brand.