Question

Based on the following company statements, which company is most likely to be in the marketing company era? A. "Our sales force was able to sell intermediaries more of our new product than they can resell in all of this year."B. "Our marketing manager is coordinating pricing, product decisions, promotion and distribution to help us show a profit at the end of this year."C. "The whole company is in good shape--demand exceeds what we can produce."D."Our long range plan--developed by our marketing manager--is to expand so that we can profitably meet the long-term needs of our customers."E. "Our new President previously led our marketing effort as Vice President of Sales."

Answer 1

The correct answer is the option B: ''Our marketing manager is coordinating pricing, product decisions, promotion and distribution to help us show a profit at the end of this year.''

Step-by-step explanation:

To begin with, the ''marketing company era'' refers to the period that approximately started in the 1960s and lasted until the 1990s whose main focuses was in the marketing taking total control of the company and being the most important function to do regarding the fact that a better marketing strategy bring a better profit for the company. Moreover, this era is characterized by the great amount of publicities that the companies tend to release to the public in order to explote the maximum contact with the customer that they can have. In addition, is in this era that the concepts of distribution channels and pricing strategies began to raise in matter of importance for the marketing and the business.