12.6k views
4 votes
When targeting customers of the consumer population to market a

what type of segmentation information would be most helpful?
O
A. Demographic information
B. Role in buying center
O
O
C. Type of organization
D. Industry information
O
SUBMIT

User Shaphan
by
6.1k points

2 Answers

1 vote

Answer:

A

Step-by-step explanation:

Just took the test!!

User CLOVIS
by
5.5k points
5 votes

Answer:

The correct answer is A

Step-by-step explanation:

Demographics information is the term which is described as the statistical data regarding the characteristics of the population like income, age and gender.

When the data assembles regarding the ages of the people and the genders, it would be an example of the information to be assembled regarding demographics.

Therefore, when the company want to target the customers of the consumer population to the market, the kind of the segmentation will help the company is the demographic information.

User Joachim VR
by
5.2k points