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​________ occurs when a company representative interacts directly with a customer or prospective customer to present information about a product or service.

User Sweta
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Answer:

The answer is personal selling.

Step-by-step explanation:

Personal selling consists of the process in which a sales representative communicates with a client to make a sale. Many sales representatives usually utilize a process in which there are sequential sales and this process has nine steps. They also develop scripts during the sales process.

In this process, there could be face-to-face meets as well as telemarketing. Sales activity can take place through many situations, sales representatives can call clients, it could be door-to-door sales teams or sales can be made through a telemarketing environment.

User Sedavidw
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