Answer:
A Personality fad.
Step-by-step explanation:
Fad can be defined as an enthusiasm or interest to do something short-lived but done with a craze.
Sociologist John Lofland had divided fads into four categories namely personality fad, object fad, activity fad, and idea fad.
Personality fad is the one that is related to the celebrities.
Object fad is the one that is related to buying an object that has no long term use.
Activity fad is the one that is related to the pursuits.
Idea fad is the one that is related to ideologies.
So, the correct answer is personality fad.