Answer:
patronage motives
Step-by-step explanation:
Patronage Motives refers to the factors or motivations that make a customer favor a specific store, distributor or service provider to that of others.When a customer patronizes a certain store or distributor without any justification so he is seemed to be motivated by motivations purchasing emotional patronage. When a customer patronizes a specific store through taking into consideration the potential rewards by logical thinking then fair purchasing reasons are said to affect him.