Question

After creating awareness that the firm's products or services exist, the next goal of integrated marketing communications is to ________.

Answer 1

The correct answer is letter "B": increase the level of interest among consumers.

Step-by-step explanation:

After consumers realized a new product has been introduced into the market, marketing executives must find out the way to keep those customers interested in the product. Thus, they will become regular consumers of the good or service offered which implies the company would have a stable income to keep the business going.