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Zack asks his customers to complete a survey about the service they receive at his company so that he and his staff can make adjustments and improvements. Zack is focusing on the __________ aspect of total quality management. a. continuous quality improvement b. strengthening supplier partnerships c. customer satisfaction d. employee participation e. sales improvement

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Answer: .C. customer satisfaction

Step-by-step explanation:

Customer satisfaction is a marketing tool used to measure the level of fulfilment a customer has gotten from the purchase of certain goods or the patronage of certain services, businesses or organizations, customer satisfaction helps to determine if a good or service meets the expectation of the customers or not and from it businesses can assess their performance and see areas they need to improve on. The level of customer's satisfaction will determine their brand loyalty, determining if such customer will come back for such product or service.

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