Answer:Central route to persuasion
Explanation:Central route to persuasion when a person is convinced by the content of the message and it persuade them towards supporting what the message is about ,for example if one is into cars and they want to buy a new one and they read the content about a particular car, based on that content they actual feel persuaded towards buying that car this would be a central route of persuasion. Peripheral route occurs when one get persuaded by something else other than the content of the message for example if someone is presenting a speech and a person doesn't even support politics but because of the looks of that person they get persuaded by the message that person is using peripheral route to persuasion.