Answer:
competitive advantage
Step-by-step explanation:
In industry, the quality that helps a company to surpass its rivals is called competitive advantage. A competitive advantage might incorporate access to natural resources like those of strong-grade minerals or small-cost energy sources, highly qualified labor, geographical position, high regulatory hurdles, and access to better technologies.
Competitive edge is a firm's control over its rivals. It can be achieved by providing better and increasing value to customers. Marketing company's products with cheaper prices or better quality are piquing market interest. These specific goods or commodities are known by target markets.