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If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

a. Customer Match allows you to reach people who have been to your website
b. Customer Match allows you to reach people who haven’t been to your website yet
c. Customer Match relies on your own data instead of a remarketing tag
d. It wouldn’t be a good fit. You have to tag your website to use Customer Match

User Grant
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Answer:

The correct answer is c) Customer Match relies on your own data instead of a remarketing tag.

Step-by-step explanation:

Remarketing is an advertising method used to capture the attention of potential customers, which uses different platforms with similar products or websites in which personalized advertisements for their product appear.

On the other hand, Customer Match is an advertising tool, in which the seller specifies to which population they want to direct their advertising; the Customer Match helps to collect a list of data through different surveys or other methods that help to obtain a list of potential customers have visited the website.

Remarketing and Customer Match are platforms used for advertising but each one with differences in the directionality of advertising, therefore if a person does not agree to use remarketing because they want to focus on a more specific group according to the information they already have, using Customer Match is a good option.

I hope this information can help you.

User Mahmoud Samir
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