Question

The public relations activity that is dictated by influences outside the control of the company, focuses on problems to be solved, and requires a company to take defensive measures is a ___________

Answer 1

Reactive public relations strategy

Step-by-step explanation:

Reactive public relations strategy is one of the strategy of the PR (stands for Public Relation), which is defined as the approach or the marketing strategy, that is taken to combat or to defend any negative issues or the events in relation to the firm or an organization.

Therefore, the reactive strategy is the one which is dictated through the influences outside the control of the firm and focus on problems to be resolved.