Question

The combined American Marketing Association's 2004/2007 definitions of marketing used in the textbook defines marketing as___________.a. the activity for creating, communicating, delivering, and exchanging offerings solely for the benefit of the organization’s stockholders. b. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. c. the activity for creating, communicating, delivering, and exchanging solely for the benefit of the organization’s employees. d. the activity for selling a product or service at the highest possible price. 5.e. the activities of advertising, promoting, and selling products to the greatest number of profitable customers.

Answer 1

Option B is correct. According to the Combined American Marketing Assiciation 2004, marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.

Step-by-step explanation:

This defination clearly denies the illegal activities or unethical trading by adding the phrase that it will benefit society at large not to a single entity.