Question

Kashi Heart to Heart cereal is aimed at people concerned about their heart health. These people represent the Kashi:

a. ​target market.
b. ​marketing strategy.
c. ​consumer advocates.
d. ​marketing tactic.
e. marketing mix.

Answer 1

The correct answer is - Option a. target market.

Step-by-step explanation:

A target market is a group of customers within particular business or particular article is available in the market and it is marketed and researched for that group.

A target market is a subset of over all market for a particular service. Here in this case the target market is people with concerned with heart health and service or product is kashi.

Thus, the correct answer is - Option a. target market.

Answer 2

a. ​target market

Step-by-step explanation:

Target market -

It is the marketing strategy , where a group of particular people are targeted in order to sell the goods and services specially to them , is referred to as target market.

In this strategy , the wishes and demands of that particular group of people is taken as the priority while designing and manufacturing the goods and services.

Hence, from the given scenario of the question,

The correct term is target market.