Answer: Corporate Entrepreneurship.
Step-by-step explanation:
Corporate entrepreneurship, in a company occurs, when the leadership of the company challenges it's staff to come up with new innovations, that would possibly increase the company's expected income and positively reposition the company among it's competitors in an industry.
It involves risks to be taken on the path of the company while positive yield is expected. An example is when a production company tries to enter a new market.