Question

When a decision maker is faced with several alternatives and an uncertain set of future events, s/he uses __________ to develop an optimal strategy.

a. predictive analytics b. decision analysis c. data mining

Answer 1

Option b: a decision analysis

Explanation:

Option b: a decision analysis

Decision analysis is referred to that the strategic marketing planning process that consists of a systematic visual approach. it facilitates the use of all tools that can be needed to have a discussion on the decision process.

An approach like a diagrammatic representation of available resources, choices are mentioned on influence to easily draw the decision.