Question

Which VALS segment is most likely to have a top of the line brand new (2015) SurfaceTM Book--the Ultimate Laptop--from Microsoft.com?

a. Innovators
b. Believers
c. Strivers
d. Makers
e. Survivors

Answer 1

correct option is a. Innovators

Step-by-step explanation:

solution

As here VALS some are as

1. high resources : Innovators
2. ideal : thinker and believer
3. achievement : achiever and strivers
4. self expression : experiences and maker
5. low resources : survivors

sop here Innovator segment is most likely feature in the VALS segment to have a top of the line brand new Surface TM Book

so here correct option is a. Innovators